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Dragon Adventure

Dreamworks Theatrical

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Agency

AKA Promotions Limited

Client

Dreamworks Theatrical

Format

940×250 Flash Rich Media Banners and Website Design

Responsibilities

Design/Development

Further information

Animated using Flash and Adobe After Effects.

Dreamworks Theatrical is the theatre division of Dreamworks corp – Shrek the Musical being their first project in live entertainment. Well, we all know the story of Shrek, the grouchy, terrifying green ogre who loves the solitude of his swamp, farting and picking his nose...

The Dragon Adventure was a complete digital campaign involving online digital display advertising, mobile advertising, emails and social including Facebook apps.

I love it when client's give you the creative freedom to create something a little different from the normal quote driven banner ads. With this campaign we decided to take users on a journey from their house to Theatre Royal Drury Lane, London by vehicle of a fire breathing dragon.

Simply enter your postcode and away you go. These banners ads (MPUs, leaderboards and Megabanners) used the Google Maps api to display the correct maps.

The problem with most online banner ads is engagement and dwell rates but these banners were used for a couple of seasons by Dreamworks because of their success rates with user interaction and led to an increase in conversions and ticket sales.