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Rush

Studio Canal

Tagged in:

Agency

The Creative Partnership

Client

Out of the Furnace

Format

Flash Rich Media Banners

Responsibilities

Design/Development

Further information

Animated using Flash

Rush, by director Ron Howard, tells the story of the merciless 1970s rivalry between Formula One rivals James Hunt and Niki Lauda – the later who came within inches of losing his life in a horrific crash at the 1976 German Grand Prix at the Nürburgring.

For this extensive online display campaign my employment was commissioned to deliver standard and rich media banners, page takeovers, flash micro websites and interactive mobile banners. The banners were visually beautiful and conveyed the high octane, nail-biting and thrilling competition between the two drivers. The film has become a must see for all Formula 1 enthusiasts.