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William Eggleston Portraits

National Portrait Gallery

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Brief to develop a series of short 30 second trailers to promote William Eggleston Portraits for use across the Gallery’s social media channels and exhibition microsite.

Trailers should be bold and colourful, primarily using the ‘Eggleston orange’ and should be dynamic and fun, using clean, quick transitions and bold graphics to appeal to younger, trendy audiences. We weren’t allowed to crop any of the images or overlay with text which added to the challenge.


AKA Promotions Limited


National Portrait Gallery


30 Second Trailer



Further information

Animated using Adobe After Effects